Design for Eng Han’s corporate profile concept encompasses Eng Han’s vision always moving forward. The arrow design symbol is a constant feature throughout in the booklet; it depicts Eng Han’s approach to continue improving and build for new homeowners. We took a minimalistic approach for the cover design ensuring that it is identical to Eng Han’s corporate identity.
On deciding on printing and finishing elements, the Eng Han’s name and logo is debossed on the cover to convey Eng Han’s endeavour to look forward and their humble approach with potential buyers. It is this value that separates Eng Han from the rest of the pack, which aims to deliver better answers for a better tomorrow.
Concept Development, Art Direction and Design