“Do something uncomfortable today.”
An enthusiastic graphic designer who is passionate in delivering art in all his work. He provides freelance branding, graphic design and editorial design. Being humble and honest are his core beliefs.
He is trained to be expert in Branding and Editorial design which he flourishes his thoughts and ideas into forms and grids. He holds belief that “there is an art in whatever you do”. He does involve heavily in idea and concept development when he threw himself into advertising agency.
While doing his degree in university, CK applied his internship programme in Naga DDB, one of Malaysia’s top advertising agency. Working in an advertising agency was not an easy task as you need to work over night most of the time. However, this did not stop CK from learning new skills.
Fear Factor Malaysia, Mini Gempak, Planet Gempak Carnival, etc. He was then being offered as a full-time basis designer. However, he took the chance to explore in branding and printing.
J&K Brands is a branding and design agency. In a year time, CK learnt to deal with clients as well as the production teams. Slowly, he was trained to become expert in layout design. He was involved heavily in several print design and publication works such as brochure, flyer, annual report and corporate profile, to name a few. Also, he did website design.
SBC Corporation, EH Property, Asia Aerospace City (Malaysia’s First Aerospace Concept City), GreenAcres (Malaysia’s First Retirement Village) and ALFA College.
After 15 months’ break from the advertising industry, CK took a U-turn path and joined a boutique advertising agency. It was a humble agency but with some brave clientele accounts. For the next few months, he joined heavily in brainstorming idea and concept. He worked closely with art directors and creative directors as well as copywriters to deliver the best ideas. “You need to sell an idea that is aesthetically functional.” he told himself.
Sunway Property, Naturel Olive Oil, Naturel Pasta, LG Electronics, MCIS Insurance, GNC Nutrition, LBS Property, GIANT, Cold Storage, Jasons Food Store, Coca Cola, just to name a few.
CK’s decision to work abroad isn’t an easy choice, however, he is seeking to learn new things out from the country. Being an art director, he needs to ensure that the clients are happy with the overall concept that fits along the design direction. By encountering with different cultural background, he has gained knowledge in applying the right idea at the right projects.
NTUC Unity, GNC Singapore, Omron, Epson, Ocean Health, SHATEC, Continental Delight, just to mention a few.